University of Central Florida (UCF) HFT1000 Introduction to the Hospitality and Tourism Industry Practice Exam

Suggestive selling refers to the technique where servers not only greet customers but also offer them beverages or specials, enhancing the dining experience by making personalized recommendations. This approach is designed to encourage customers to make choices that they may not have considered otherwise, thereby increasing customer satisfaction and potentially boosting sales for the establishment. The server's recommendations can create a more engaging and tailored experience for diners, making it a key element in customer service within the hospitality and tourism industry.

In contrast, upselling typically involves persuading customers to choose a more expensive item than they originally intended. Promotional selling usually focuses on marketing techniques that highlight current offers or discounts. Cross-selling is a tactic used to encourage customers to purchase additional products or services that complement the items they are already buying. While all these terms relate to sales strategies, suggestive selling is specifically about making tailored suggestions at the point of service.