In tourism, what does the term 'service quality' typically refer to?

The term 'service quality' in tourism primarily refers to the overall enjoyment of the travel experience. This encompasses various factors that contribute to how travelers perceive their journey and the services they receive. Service quality is not limited to just the interaction with staff, the efficiency of bookings, or pricing; it includes the sum of all experiences a traveler has, from the quality of accommodations and transportation to the interactions with service personnel and the enjoyment of activities.

A focus on overall enjoyment acknowledges that service quality involves a holistic view of how well expectations are met and exceeded throughout the entire travel journey. This can include emotional and experiential aspects that lead to satisfaction, memorable moments, and positive feelings associated with the trip. Ultimately, travelers assess the quality of service based on how these elements come together to create a fulfilling experience.