One of the goals of the Green Restaurant Association is to assist restaurants in what effort?

The Green Restaurant Association focuses on helping restaurants reduce their environmental footprint, which aligns with their mission to promote sustainable practices within the food service industry. This effort includes implementing strategies for waste reduction, water conservation, energy efficiency, and sourcing sustainable ingredients. By achieving these goals, restaurants not only contribute positively to the environment but also appeal to increasingly eco-conscious consumers. This initiative is vital as it fosters awareness about sustainability in dining and encourages establishments to adopt practices that mitigate their impact on the planet.

The other options, while important in a restaurant's overall strategy, do not specifically align with the Green Restaurant Association’s core mission. Enhancing customer service and expanding menu offerings are more focused on improving business operations and customer satisfaction, while increasing marketing reach pertains to business growth strategies separate from environmental concerns. Thus, reducing the environmental footprint encapsulates the essence of what the Green Restaurant Association strives to achieve with the restaurants it supports.