The "mass market" cruise demographic typically includes individuals with what income range?

The "mass market" cruise demographic generally targets individuals within the income range of $30,000 to $60,000. This is the correct answer because the mass market segment of the cruise industry aims to attract a broad audience, providing affordable options that appeal to middle-income individuals and families.

Cruise lines that cater to this demographic focus on creating value-oriented experiences, making cruises accessible and appealing to a larger number of people who might not otherwise consider cruising as a vacation option. This income range reflects the financial capability of many potential passengers who seek enjoyable vacations without excessive spending.

Higher income levels typically correspond to more luxurious cruise options designed for wealthier individuals looking for premium experiences, while lower income levels may not afford the costs associated with cruising. Therefore, the identified range effectively captures a significant portion of the market that finds cruise vacations both attainable and enjoyable.