What is a key focus of ecotourism?

The key focus of ecotourism is centered around educating tourists about natural areas and their associated cultures. This approach seeks to foster an appreciation for the environment and promote conservation efforts by providing insight into the ecological systems and cultural practices of the region. Rather than simply offering luxurious or exclusive experiences, ecotourism prioritizes sustainable travel practices that ensure minimal impact on the environment while enriching the visitor's understanding of the destination. This educational component encourages responsible tourism, where travelers come away with a greater awareness and consideration for the ecological and cultural significance of the places they visit.