What is the primary purpose of the International Air Transportation Association (IATA)?

The primary purpose of the International Air Transportation Association (IATA) is to facilitate the movement of people and goods via a network of air routes. IATA plays a crucial role in the aviation industry by setting guidelines and standards that ensure safe, efficient, and secure air travel. It brings together airlines from around the world to collaborate on issues such as safety, ticketing, and operations in order to improve overall air transport.

By focusing on the facilitation of movement, IATA helps streamline airline operations, enhance passenger experience, and promote global connectivity, which is vital for the tourism and hospitality sectors. This collaboration helps in implementing new technologies and practices that improve service quality and operational efficiency in air transport.

The other options, while related to the broader context of travel and transportation, do not accurately represent the core mandate of IATA. The organization's focus is not on regulating ticket prices, promoting hotel standards, or supporting cruise operations specifically; rather, it encompasses the comprehensive needs of the air transport industry as a whole.