What is the role of convention and visitors bureaus (CVBs) in the United States?

Convention and visitors bureaus (CVBs) play a crucial role in promoting and developing tourism within a specific area. Their primary mission is to attract visitors by showcasing the unique offerings of a destination, including attractions, events, and accommodations. By working closely with local businesses, hotels, and event organizers, CVBs create marketing campaigns and promotional materials that highlight what makes their region appealing to tourists.

They often assist in securing conventions and meetings by providing resources such as local amenities, cost estimates, and logistical support, making them essential partners in the hospitality and tourism industry. Furthermore, CVBs also engage in community collaboration to ensure that local culture and experiences are authentically represented, helping to enhance the overall visitor experience.

This emphasis on promoting and developing tourism reflects the core function of CVBs, distinguishing them from other entities that may focus on regulating or managing specific sectors within the tourism industry.