What is the second brand offered by Royal Caribbean Cruise line?

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Prepare for your UCF HFT1000 Introduction to Hospitality and Tourism Industry Exam. Study effectively with flashcards, multiple choice questions, and detailed explanations. Boost your confidence and pass the exam!

Royal Caribbean Cruise Line has a wide portfolio that includes multiple brands aimed at different market segments, and Celebrity Cruises is the second brand developed by Royal Caribbean. Launched in 1988, Celebrity Cruises offers a premium cruising experience with an emphasis on luxury and upscale amenities, differentiating itself from Royal Caribbean's primary brand that focuses on a broader range of family-friendly offerings and entertainment.

Celebrity Cruises is known for its modern and upscale ships, unique dining options, and sophisticated onboard experiences, which cater to a more niche audience seeking a refined travel experience. This strategic diversification allows Royal Caribbean to appeal to a wider variety of clientele, ensuring they can meet diverse customer preferences within the cruise industry.