What tactic is used by servers in restaurants to enhance sales?

Suggestive selling is a widely used tactic in restaurants where servers recommend additional items to customers, such as appetizers, desserts, or specialty drinks. This practice is effective because it leverages the server's knowledge of the menu and creates a personalized experience for guests. By providing recommendations that enhance the dining experience, servers can influence customers' choices and encourage them to order more than they initially planned. Suggestive selling not only enhances customer satisfaction by introducing them to appealing options but also directly increases the restaurant's sales revenue.

In contrast, menu redesigns involve changing the layout or design of the menu itself to make it more appealing or strategically placing items. While this can impact sales, it's not a direct tactic employed by servers. Limited-time offers create urgency and can encourage customers to make purchases quickly, but they don't involve interpersonal skills or server recommendations. Customer surveys aim to gather feedback and improve services but do not directly influence the immediate sales transaction during a dining experience. Thus, suggestive selling stands out as a direct and effective sales-enhancing tactic used by servers.