Which demographic does the mass-market segment of cruises mainly cater to?

The mass-market segment of cruises primarily caters to average leisure travelers because it is designed to appeal to a broad audience seeking affordable and enjoyable vacation experiences. This demographic includes families, couples, and individuals looking for convenient travel options with diverse activities and amenities.

Mass-market cruises often feature lower price points and inclusive packages, making them accessible to a larger population. They focus on providing a wide range of onboard entertainment, dining options, and excursion choices that attract casual vacationers rather than affluent professionals seeking luxury or corporate clients needing specialized travel experiences. By catering to average leisure travelers, mass-market cruises can fill large ships, ensuring better occupancy rates and overall success in the cruise industry.