Which functional area of management includes recruiting and counseling employees?

Human resource management focuses on the recruitment, development, and well-being of employees within an organization. This area of management encompasses a variety of functions, including staffing (which involves recruiting), employee training, performance evaluations, and providing support or counseling to employees regarding their roles and professional growth.

Recruiting is a core component of human resource management because it involves identifying, attracting, and selecting the right talent for the organization. Counseling employees can also fall under this umbrella, as HR professionals often assist employees in navigating workplace issues, career progression, and overall job satisfaction. This support is crucial for fostering a positive work environment and enhancing employee retention.

In contrast, operations management primarily deals with the processes through which goods and services are produced, financial management focuses on the management of the organization's financial resources, and marketing management is concerned with promoting and selling products or services. These areas do not typically engage directly in recruitment and employee counseling, which makes human resource management the correct answer in this context.