Which key operating ratio is included in the daily report of a hotel?

The average daily rate is a critical key operating ratio included in the daily report of a hotel because it measures the average revenue earned from room sales per occupied room over a specific period. This metric is essential for hotel management as it helps gauge the financial performance of the property, providing insights into pricing strategies and overall revenue generation.

By monitoring the average daily rate, hotel managers can make informed decisions regarding pricing and marketing efforts. For instance, if the rate is lower than expected, it may indicate a need for promotional strategies to attract more guests or to reassess the pricing structure to maximize profitability. Operating metrics like the average daily rate are vital for understanding the hotel’s competitive position and financial health, making it a standard inclusion in daily operations reports.

The other options, while they play roles in hotel management, do not directly serve as key operating ratios in the same capacity. Total guest reviews and guest satisfaction ratings reflect consumer perceptions rather than financial performance, and total staff hours worked is more related to operational management than to revenue-generating metrics.