Disable ads (and more) with a membership for a one time $4.99 payment
Seabourn is identified as a luxury cruise line, catering to a high-end market segment that focuses on premium experiences and personalized service. This sets it apart from the other cruise lines listed, which primarily target the middle market segment.
Carnival Cruise Line, Royal Caribbean International, and Norwegian Cruise Line are all known for their offerings that appeal to a broader audience, providing a variety of affordable options that include family-oriented activities, entertainment, and inclusive pricing. These attributes position them within the middle market, where accessibility and value are key, making them more aligned with the preferences and budgets of average consumers seeking cruise vacations.
In contrast, Seabourn emphasizes luxurious accommodations, gourmet dining, and exclusive itineraries, appealing to affluent travelers willing to invest significantly in their cruise experience. This distinction clearly shows why Seabourn does not belong to the middle market segment like the others do.